Wow. I’m shocked and saddened to learn of the passing of David Hayman, the superstar behind Supergroup Sonic Branding Co.
Tributes are pouring in across social media from artists, music and film professionals today. Reading them paints a great picture of who he was: a talented, passionate advocate for musicians and a champion for those who deserve to be heard on far-reaching platforms.
I only met him one time, which I valued at the time, but I am now realizing what a true honour it was to have had the opportunity to learn from such a boss.
David was one of many guest lecturers at Humber’s Music Business program. Out of the many who came to show us what they know, he was by far the most passionate and engaging. His energy was so bright and shiny, and his enthusiasm was infectious. Although I only spent a very short amount of time in his presence, I genuinely valued everything he had to say . I aspire to do what he does and share in his passion of making sure good music gets into peoples ears.
Supergroup Sonic Branding Co. does synch licensing for many shows and commercials in Canada. You’ve most likely seen their work – they’re responsible for the tunes you hear in Schitt’s Creek, Kim’s Convenience, Letterkenny, Disappearance at Clifton Hill, Utopia Falls, Telus ads and so many more. They’re responsible for elevating the careers of countless local musicians.
Keep on rockin’, David…