πŸ’₯βš‘οΈπŸŽ™ Make Your LIVESTREAM Slap, Bang, & Pop ((a comprehensive how-to guide – pt.3))

We’re back at it! Check out part 1 and part 2 if you have not yet done so, they cover the weeks and the day leading up to your performance. At this point, you have been strategically planning your upcoming livestream performance…

Read part 3 of Frissonic's Comprehensive How-To Guide

The story so far…

  • βœ… A goal has been set for this performance – new fans? audience engagement? test out new tracks? Furthering that, you’ve taken appropriate steps to achieve that goal!
  • βœ… You’ve been publicizing and promoting like mad;
  • βœ… Practice has made perfect!
  • βœ… The tech stuff is sorted and you’ve done a few test calls to make sure and your show is going to be pleasing to hear/watch and it will also be accessible on as many platforms as possible.

Part 3 // It’s Show Time!

Now, let’s dig in to the actual performance itself:

Visualize / mentally project. (NOTE: this happens before you go live, not while you are live!) In part 2 I mentioned getting yourself into the zone but I want to take that a step further. Close your eyes and remember everything you felt when you got off the stage at your highest vibin’ performance. Imagine the things you would say, the moves you’d make, the setup of your space and the energy you’d be putting out.

πŸ’₯ HOT TIP // Say out loud the ideal outcome of your performance and then tell yourself at least 5 reasons why that will happen. Doing this sets your intention and can also set the course of things to come.

Acknowledge the land. Show appreciation for the space you are in and the the nations that preceded you. Check out https://www.whose.land/en/ (or it’s an app on Apple/Android devices too) to learn more about the cultural significance of this starting your show with an acknowledgement.

Engage with the crowd. Whether you have 1, 10, 100, 1K, 10K or more people tuning in for your live broadcast, get those people as engaged as possible. Ask them questions, let them ask you questions (set up a question box if possible on your platform), get them to flood the screen with your favourite emoji; If your show is on Zoom, encourage attendees to turn on their cameras. It’ll likely help fight that feeling of singing to a screen in an empty room.

πŸ’₯ HOT TIP // Take a few moments to shout out some of the names that are popping up. Read out some of the comments. This will definitely boost the connection fans are feeling with you at a time where genuine connection is a truly a premium feature

Give your fans an opportunity to pay you! Read more about virtual tip jar options at CyberPR. Make your virtual tip jar as accessible as possible with as few clicks needed – pinned comment, your insta linklist, create a shortcode and overlay it on top of the performance if it is pre-recorded. Note that some options are only available in some countries, so you may need to provide an alternative payment method if your fans happen to be spread out across the glone.

Push / pedal your wares: Take this opportunity to remind fans about all the many ways they can support you and be involved in your music. Friendly suggestions like:

  • any merch you have for sale (entice them with a special discount code created just for this performance!)
  • remind them where they can buy your music
  • where they can tip you
  • sign up for your newsletter
  • subscribe to your Spotify/Youtube/Apple Music pages
  • if you scored any sweet affiliate partnerships, be sure to highlight that brand/product as many times as agreed upon when the deal was made.

Make it accessible! I brought this up in part 1, but this is a critical element that deserves second thought. If possible, stream across as many platforms at once. (Streamyard can help you with that) You may want to record the stream and make it available to your fans after the fact. πŸ’₯πŸ’₯ Read about Brit popstar L Devine and the creative strategy she took in doing a livestream “tour“. Each tour stop was a social platform, and each show was different from the others.

Pre-record: Perhaps your performance is a part of a collective of performances (aka virtual festival/showcase). Many of these are actually streaming pre-recorded videos. This saves a lot of grief when inevitable technical difficulties pop up. This will take away opportunities to engage with the fans, unless you opt to be in the streams chat room during the performance.

Have fun! Duh.

You’re gonna crush it! πŸ’₯

I hope this series has been helpful for you so far! Part 4 will be suggestions for how to capture the momentum following your performance. Let’s roll this streaming snowball into a snowman!

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